Reaction to: "Lancement de la Nouvelle Suzuki Swift en Guyane et en Martinique: Always Sexy" (2011)

A reading of the event organized by Suzuki for the promotion of the new SWIFT among women, I felt the need to share that with you and to know your opinion.

In fact, the new Suzuki SWIFT was addressed to woman and I understand when the brand organize special events for their. But do you think that the election of a MISS is the best solution to touch a woman target?

Is it not a way to say that woman is just a body which is only interested by superficial things or physical perfection (as we can see when we look the advertising of the "ALWAYS SEXY" version)?

For our brand there is a big cliché that humble women values.

Suzuki seems to think that they can touch and seduce women selling them a “sexy image” through a "sexy car". 

This brand really thinks that when a woman buys a car it is just for her appearance and her image?

I would like to say that the social image of woman today don't reflect the reality of woman. In fact, when we watch TV or just see the society in the street, we can see beautiful women which take care of them, but it not mean that they have stop to thinking.

The opinion and the choice of woman in a car sale is very important today and indispensable in numerous of families. Her choice is not only based on the esthetic characteristics. She thinks commodity, facility, family, etc.

So, for our brand is an outrage we see that Suzuki believes to can target women only selling them a “cliché image” of a “modern sexy woman” through our vehicle.

We would like to know your reaction and your feelings about this subject.  What do you think about it?

Your opinion is important for us as this subject is central to our brand.


In order to discuss about this subject click here: MH AUTO cars.com. 

You could also discover our products, promotions and download tickets for our future event: The automobile day for women!

As you know every year we organize a special Open day for women. This year it will take place on December 11^th, 2011!

"Lancement de la Nouvelle Suzuki Swift en Guyane et en Martinique: Always Sexy" (2011)

For the launch of the new version of Suzuki SWIT, named "ALWAYS SEXY" in Guyana and Martinique, the brand launched a competition online for the election of "MISS SWIFT".


This action has been realised in order to promote the new version of the brand car, and obviously for to target women particularly, which are the main target of the car model.


The winner of this competition should gain the oportunity to pose for the next advertising campaign of the Suzuki SWIFT.

Dear Members,

By this mail, we would like to inform you that our systems have been hacked by a hacker group.

Very likely, you should have received during the last week fraudulent e-mail messages sent from the CEO, informing you that our company will be closed due to a bankrupt.

We would like to indicate you that these e-mail messages have been sent without our knowledge, revealing false information.

We reassure you about the good health of our brand and we confirm the continuation of our activity and the continuation of our commitment to the automobile for women.

Actually, we do what is needed in order to avoid a new attack and we make every effort to repair all of our systems as soon as possible.

In order to thanks you for your understanding and for your loyalty, we propose to meet us at our private receiving “Produits Futurs pour Elles” the 16^th Wednesday, December 2011, at Paris.  

This meeting is the opportunity to bandy about topics shared around a buffet and to show you in sneak preview our futures feminine special series, inspired by women for women. These models will be revealed to the general public in January 2011, during the next Auto Show of Geneva.

This is a privilege only to our most privileged members, which you are part.

You will be received an invitation card in the immediate future by mail and we hope to see you among us the 16^th December.

Best Regards.